1ST NIGHT PARTY – BREW THE BEAT OF VIETNAM 2026: BRINGING VIETNAM’S BREWING COMMUNITY TOGETHER

On October 28, 2026, HMG hosted 1st Night Party – Brew The Beat of Vietnam 2026 at Bia Tươi Sài Gòn in Thu Duc City, Ho Chi Minh City, as part of Brew Asia 2026. Under the theme “Uncork the Sound, Celebrate the Vietnamese Spirit!”, the event brought together members of the local and international brewing community for an evening of networking, music and interactive experiences.

A Gathering Place for the Brewing Community

The event welcomed breweries, industry experts and business partners from Vietnam and abroad. Taking place following a series of conferences, exhibitions and professional discussions at Brew Asia 2026, the gathering provided an additional opportunity for industry members to connect, exchange experiences and expand their professional networks.

International Partners in the Spotlight

The event was supported by three international brands specialising in brewing ingredients and solutions: BarthHaas, Soufflet Malt and WHC Lab.

Their participation highlighted the diverse ecosystem of ingredients, technologies and brewing solutions available to the industry, while strengthening connections between international suppliers and Vietnam’s brewing business community.

Highlights of the Evening

In addition to live music, guests took part in interactive activities and received special gifts inspired by Vietnamese culture. These activities ran throughout the evening, contributing to the lively atmosphere and encouraging engagement among attendees.

Strengthening Connections Across the Brewing Industry

With the participation of businesses and industry professionals from Vietnam and overseas, 1st Night Party – Brew The Beat of Vietnam 2026 added another networking opportunity to the Brew Asia 2026 programme. Beyond bringing industry members together, the event also encouraged the exchange of knowledge and experience, contributing to stronger connections within Vietnam’s brewing community.